3 Simple Ways to Find Content for Your Social Platforms

In the world of social their is a plethora of content, some good and some bad. Today, we bring to you 3 simple ways to find content for your social platforms online!

With a lot of content being readily available  it is very easy to get your hands on content that will be of more harm than good to your brand so be careful. Time is money, and finding good content takes time. So how do you maximize your productivity by finding great content?

Our team at #GIANT Marketing has formulated some information to help you find solid content and get you on the right track to becoming a GIANT on social. Here are three tools that can help kickstart your content curation:

1. #HASHTAGS

Hashtags are one of the most effective ways to find good content online. If you are active online try searching for many of the has tags that are similar to your brand. The more you search, the more chances you will likely have in finding great content. Don’t forget to use the right hashtag that is targeted towards a group of people in which you would like to attract or engage with. Identifying the right #hashtags is critical when it comes to social monitoring and engagement. This allows us to find the conversations where our target audience hangs out. With using a hashtag, you can start to build a relationship that could possibly lead to a solid connection even maybe a future business transaction.

2.GOOGLE ALERTS

Google Alerts is another one of the most effective places to acquire great and relevant content for your social media marketing campaign. Google Alerts notifies you of your important keywords, while allows you manage your social media platform content and blog subscriptions well.

As we stated in our previous blog: Why Google is the future of Social, “we are putting ourselves in the majority with having roughly 65% of all the United States queries.”

You can also get email notifications any time that Google finds new results on a topic you’re interested in. For example, you could get updates about a sports team, products you like, find out when people post content about you on the web, or keep up with news stories. The possibilities are endless with Google.

3. HOOTSUITE

If you’re conducting social media marketing for your brand, having a lot of accounts can be a bit overwhelming. That’s why you’ll need an effective social media management system, and this is where HootSuite comes in. It allows you to manage multiple social media profiles, letting be up-to-date with all your connections without the need to open a lot of platforms/browsers.  Hootsuite Pro also provides an auto-schedule feature along with content curation feature which allows you to instantly automate content to upload on any platform of your choice.

If you know where to find great content, it will give you an insight of what matters most to your social media connection. In turn, you will also know which content to share. Social media is one of the channels where content curation is key to staying relevant to your followers and growing your following. Use these three avenues and tools to find great content and become GIANT!

@Giant_Marketing

Why Google+ is the Future of Social

With such a high volume of users and traffic, Google+ and Google in its entirety has proven time and time again that it is the future of social. For those of us in the United States we have a great advantage, when using Google we are putting ourselves in the majority with having roughly 65% of all the United States queries.

This makes Google a very important online tool if not the most important. Here are three steps to get you started towards the future of social. 🙂

1) Set up your Google + profile

Set up your profile with all portions of your online profile completed. With starting your page you get access to YouTube, Google Analytics, Gmail and more. Once you have set up your profile make sure you have appealing photos and a biography that draws the potential follower in. Next is the content.

2) Post Often.

It is recommended to post an average of one to two times per day to stay fresh in your followers’ minds. Any more than that can become somewhat bothersome and will cause some people to unfollow or remove you from their circles. Media-rich content such as images, charts, and videos attract far more attention and interaction than plain text based content and posts. Remember be active and be appealing. That is the key.

3) Find a quality audience

If you can build a strong audience of your own, or if major influencers in your market space +1 or share the content, this can get you a lot of exposure to your target market.

A great part of Google+ is that it provides users with the accessibility to assemble an audience from all over the world that is not on other platforms. To execute this, you should search and assemble a list of other successful Google Plus pages in your community. In order to connect with them, find those pages and view the users who are commenting on and sharing the page’s posts. Connect with those folks and your on the right track to gaining a larger “circle” in your community.

Awesome! Now that we have got you started on your Google+ page we should see your Search engine statistics show an increase! Here at Giant Marketing we can help assist you in any efforts you might need to execute when it comes to Google + or other social platforms. We hope this article has helped you in your journey to higher SEO!

@Giant_Marketing

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How to Increase Engagement During a Live Event!

In todays strategy for marketing, their are a plethora of avenues one can use to promote his or her brand. #GiantMarketing has brought you a list of SEVEN key informative tips to build your event presence.

1. Entice new comers by posting flyers and giving out physical information about the event.

Placing flyers and posters around town prior to the event will get people to remember your brand. It’s a cumulative effect, so keep putting them up. It will grow your audience over time. (It goes from “Who are these guys?” to “I’ve heard of them before…”) Make sure that your posters or postcards are printed with all the necessary information about your event.

2. Broadcast the event on all of your web presences and platforms.

Broadcast the event on Twitter, Instagram, Facebook, Vine, Personal Website, and all of your other web platforms. This is another place where it’s a cumulative effect, so even if not everyone attends, seeing that you are attending a fun event time after time will increase your chances of bringing them out.

3. Send out the information to your mailing list and set up a mailing list at the event.

Your mailing list fans have already wanted to hear about your brand, don’t forget to tell them about your events and fun happenings. Also when you are at the venue make sure to have a device set up to be able to receive new emails. Then when the time comes to run a special or deal, BOOM you have new potential consumers.

 4. Give the event venue some of your brand’s products plus some extras to give out during the event.

Provide the venue or event with some SWAG (Stuff We All Get) for potential consumers and event goers.  This will provide an added element to entice the potential goer to utilize and remember your brand.

5. If you mail out postcards, give them a value.

Sending out mail can be great, but the #GIANT postcard during an event is even better. People are much less likely to throw away a flier if it has some value, and more likely to attend. Our GIANT postcards make it very difficult for potential consumers to throw away and that is why we recommend using them for live events.

6. Draw an untapped audience in from engaging out in the field.

If you are marketing your business at a venue located in a busy city, there is a good chance that people walking down the street or general location will want to come check out what is going on. Have some business partners or employees stand in front to hand out your fliers or postcards and invite people to attend the event. If you can offer them with a deal or contest they will be more likely to attend.

7. Set a contest to promote more traffic to the event.

Giving away tickets through a radio/tv station or social media platforms will introduce you to all of the events existing goers, and a contest naturally interests people because everyone likes to win something.

We hope these tips have enticed you to get out there and get to work! We hope to see you out on the field!

@GIANT_marketing

www.giant.marketing

Which Social Media Platforms Should You Promote On Your Business Card?

Your business card is your tangible, physical connectivity portal to the world. It tells customers and other contacts how to get in touch with you, but it can also be a powerful marketing tool that fuels digital traffic to your online platforms.

In today’s social society, it’s a great idea to promote your social media profiles on your business card. Although it is a beneficial form of plugging your online networks, the plethora of social media platforms combined with limited space can leave you wondering which social media platform to promote.

Our team at #GIANTmarketing came up with some information to will help you answer that question, to be able to use your business card to facilitate online traffic to your brand. We don’t know which networks necessarily pertain to your business  but we do know what guidelines to use to help us decipher any questions or concerns regarding what content to include into a business card. If you need some assistance in knowing which ones to include contact one of our professionals TODAY!

Consider the following tips on how to make an effective business card and which profiles should be uploaded to your biz card:

  • Overloading your business cards with multiple social media profiles leaves space only for logos, not URLs or even QR codes. Potential consumers will be overwhelmed with all of the information and look somewhere else , so be cautious.
  • Promoting multiple social media profiles more than FIVE on your business card dilutes your overall efforts; it’s far better to promote just a few and then use those as a springboard to your other social media profiles, if needed
  • You should heavily promote the social media profile(s) that’s most relevant to your company and customer base, and the relationship you share.
  • Finally, business cards have limited space; the more clutter, the less effective they are
  • Promote your website and use that as a central hub to send consumers from the site to all other social media services.

We hope that this can help you when formatting your business card!

Did you know we print business cards? Contact us today for a FREE estimate! 🙂

www.giant.marketing

 

Best Times to Post on Major Social Media Platforms

Everyone has their own idea of when prime time posting is, at #GIANTmarketing our favorite is the #GIANTEffect. We decided to try and formulate some research to bring you some data to use to your advantage online.

So with that being said, get their attention early in the morning between 7:30 and 10am during the commute, during lunch between 12:30 and 2:30pm, or evening rush hour between 5:30 and 6:30pm. These times and data  have been proven by statistics, by not just us but many industry professionals:

  • Twitter  1-3pm weekdays
  • Facebook  1-4pm and 2-5pm weekdays toward end of week.
  • LinkedIn 7-8:30am and 5-6pm Tuesday, Wednesday, and Thursday
  • Tumblr   7-10pm weekdays and 4pm on Fridays
  • Instagram  5-6pm weekdays and 8pm on Wednesdays with a sweet-spot at 6pm
  • Pinterest  2-4pm and 8-11pm weekdays with weekends being the best
  • Google+  9-11am weekdays

Of course times vary depending on the type of social media, business, who your audience is, timezones, and your own schedule so don’t think these times are set in stone. Let us know what times you found works for you in the comments below!

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