3 Ways to Supersize Your Brand

When you think of convenient, affordable, fast food (we didn’t say healthy), you generally think of McDonald’s. That is because one goal of the McDonald’s franchise is to establish brand loyalty in their customers at an early age. They achieved this by strategically choosing their locations, such as near churches and schools, to ensure the highest volume of young visitors (not to mention brought in a beloved happy clown to be the brand’s mascot). Likewise, time and money pressed parents are more inclined to bring their children there to eat because of the convenient locations (i.e., try to find an airport or mall without a McDonald’s close by), and their affordability (hello, dollar menu!). McDonald’s used a variety of facets that were consistent with one another to create their identity and elicit a certain emotional attachment and response from it’s consumers.

From an early age, Ronald McDonald sure was the king of turning your frown upside down. Pure joy is the only way to describe the feeling of sitting in the back seat of a car as a child, looking out the window, and seeing those big golden arches approaching. After all, nothing could make you happier than a happy meal. But that warm fuzzy feeling that was a lot like love that you got just by seeing the McDonald’s sign? That was branding success. 

WHAT IS YOUR BRAND?

On the surface, your brand can be a type of product you sell, a symbol, your company name, or your logo design. But your brand makes a much deeper impact than what you look or sound like. Your brand is what you are recognized for, the impression you leave on the customer, your reputation, and what makes you stand out. Your brand is an emotion that the consumer associates with you or your product or service. It’s the mark you leave on more than just a product, but on the world. Simply put, your brand is your company’s identity. So, is your brand conveying what you or your company stands for, who you are, and who you want to be remembered as?

BEFORE YOU CAN SUPERSIZE YOUR BRAND YOU MUST DEFINE YOUR BRAND

  • Determine how it is that you want to be known.
  • Analyze the products and services that you offer.
  • Realize core values of your company (i.e., what drives your business).
  • Specify the focus concerns and needs of your target audience.
  • Identify your area of expertise, your talents, and your best qualities.

3 WAYS TO AMPLIFY YOUR BRAND 

  1. Build A Website. The value and importance of having a website cannot be overstated. A website is your brand’s biggest asset, not only as a marketing tool but as a way of establishing credibility, and subsequently trust between your brand and your consumers.
  2. Create A Blog. Blogs keep your readers in the know about new developments involving your brand. However, you should also be writing things relevant to what your readers are interested in or articles that answer their most asked questions. Additionally, having a blog will increase your website SEO and provide you with great content to share on social media. More importantly, a blog will establish your brand’s authority in your area of expertise. When a brand writes educational articles that are relevant and informative, consumers put more weight on their knowledge and know-how and will more easily trust them to solve their problems (i.e., purchase from them to satisfy their needs).
  3. Socialize. Engage. Repeat. Social media is so big right now that consumers expect brands to regularly engage with them on there.   In fact, 72% of consumers expect a response within an hour to complaints posted on networks such as Twitter.  If you want to get to truly know your audience and if you want your brand to be known for genuinely forming relationships and resolving your customer’s issues, your social media presence (i.e., what you post, how you speak, and how you handle any issues on there) should reflect that. Social media is also a fantastic networking tool used to connect with complementary businesses that will strengthen your company by linking up to share resources or even collaborate.  Moreover, you can easily keep up with competitive brands so that you can drum up ways to stand out from them and get your potential consumers to choose you instead.

Your brand is one of the most important factors to achieve success.  Remember to stay consistent among all channels so that you customers always know what to expect from your product, service, and company. Also, your customers do realize that there are human people behind a brand, so don’t be afraid to be yourself! There is nothing that will drive your audience away like being a robot with non-personalized responses. Show your customers your human side and genuine concern and understanding for their needs and they will be so much more likely to remember your brand in a positively GIANT way.

Want more tips on how to elevate your brand? Leave us a comment below, we’d love to hear from you!

The Importance of Your Business Website

During a time where consumers are using their smartphones for approximately 151 minutes, spending time in front of a computer for 103 minutes, and utilizing a tablet for 43 minutes every day, you would think that having a well-constructed company website would be a no-brainer business decision. Yet, shockingly, over half of all small businesses still doesn’t have a website.

Aside from it being one of your best marketing assets for brand awareness and visibility, a website establishes credibility and creates a link of trust between your business and your potential consumers. Actually, when surveyed, 94% of consumers said that bad web design alone is the number one reason to mistrust a business or organization. That means that companies with a website that are just poorly designed, are missing out on a lot of prospective clients. This number doesn’t even account for a lack of a having a website altogether.

When companies are asked why they don’t have a website, the reasons most often cited are cost and a perceived lack of importance. These reasons can only be attributed to not knowing the true power and reach a website really has. First, the costs of having a website do vary, but the price is next to nothing when the value is considered.

Just yesterday I was in desperate need for decorations for an upcoming birthday party I am planning and when a local well known party store was sold out in the theme I required, I did what most consumers do. I took to the internet in search of an alternate store that might carry what I was looking for. However, it was every consumer’s worst nightmare. There was only one other party store in the vicinity, decreasing the odds that I would be bringing home my supplies day of. I had never heard of this second company before, so I decided to check out their website before driving over. Unfortunately for me and for that company, their website did not exist.

Like most consumers do, I had expected to find a website. When this company failed to deliver on that aspect, they were already disappointing me before they even had a chance to serve me. At that point, it didn’t matter if this company was truly credible or ran a fantastic business, they didn’t leave that impression on this customer. I didn’t have time to waste driving over to another store that might not carry what I needed, or might not even exist at all for that matter. So, I sucked it up and drove home knowing that I was going to have to order everything online from company #1.

The value of a website comes down to one really important GIANT reason that your business should care about:

  1. POTENTIAL SALES
  • Your visibility among potential consumers plummets with every second you aren’t online, because you better believe consumers are.
  • Without a website, or with a poorly designed one, consumers are not going to trust your business. Simply put, the impact of your web presence determines the way potential consumers view your credibility as a business.
  • Consumers will purchase products online from a website when they cannot find what they are looking for locally. Why not be that company offering what they are looking for when local shopping doesn’t work out? If it’s not you they choose, it’s your competitor.
  •  Nearly all consumers (97%) research and/or purchase products online. Even if they ultimately do not purchase from you, they are more likely to come across your name, which increases brand awareness.
  • If it’s your website that answers the consumer’s questions, you are building a relationship with your audience without even knowing it. Therefore, that consumer will remember that it was you that last helped them by solving their problem and will be more likely to come to you in the future.

Again, not just any website will be effective and your number one goal when creating your website should not be solely focused on sales. However, it is an important byproduct of utilizing a web presence as marketing tool that cannot be overlooked. Your company needs a website if you want to make consumers aware you exist, if you want to stand out, if you want to win out over your competitor, if you want your customers to trust you, if you want consumers to CHOOSE YOU.

Still not sold on why a website is vitally important for your business? Give us a call today at 888-481-5526 or leave us a comment below, we’d love to hear from you!