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ATTENTION FITNESS CENTERS!

January will be here before you know it and everyone knows that - "JANUARY is BLACK FRIDAY for the FITNESS INDUSTRY" The Average Fitness Center can increase 40-60% in sales during Dec-Jan! We are offering an EARLY BIRD SPECIAL - CALL TODAY: 877-694-2287 We offer a...

3 Ways to Supersize Your Brand

When you think of convenient, affordable, fast food (we didn't say healthy), you generally think of McDonald's. That is because one goal of the McDonald's franchise is to establish brand loyalty in their customers at an early age. They achieved this by strategically...

The Importance of Your Business Website

During a time where consumers are using their smartphones for approximately 151 minutes, spending time in front of a computer for 103 minutes, and utilizing a tablet for 43 minutes every day, you would think that having a well-constructed company website would be a...

3 Tips to Make the Most of Your Pay Per Click Budget

Every brand wants to drive more traffic to their website. More traffic = higher probability of more sales and more revenue for your business. Surely, you have already search engine optimized (SEO) your website to ensure that you will appear in the top search results...

Tell Your Visitors What to Do: Effective Calls-to-Action

Have you ever signed up for something like Twitter, Facebook, Pandora, or Dropbox? How about subscribed to a company’s newsletter to get a discount or a magazine to receive your first free issue?  If you have ever signed up for anything, you did so because the company...

Tracking Direct Mail: Let Us Count the Ways

We recently discussed how to measure your social media return on investment. However, it is important to measure the success of all of your marketing campaigns, regardless of the medium, so that you can compare the results and determine which and what type of...

Word of Mouth Interrogation: Getting Happy Customers to Talk

When you purchase a product or service and it works as advertised, you don’t rush to tell your best friend, write a riveting review for the company online, or shout your happiness from the top of a mountain. Why is this? Because you and everyone else out there expects...

Direct Mail Is Not Dead

Direct mailing is alive and well.  You’ve seen it, because it is really hard to miss. We’re talking about that big wraparound of advertisements cuddling your daily mail. The companies that invest in direct mailing advertisements do so because even though it may not...

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