Our Blog

Direct Mail Is Not Dead

Direct mailing is alive and well.  You’ve seen it, because it is really hard to miss. We’re talking about that big wraparound of advertisements cuddling your daily mail. The companies that invest in direct mailing advertisements do so because even though it may not...

Social Success? How to Track Your Return on Investment

If you are investing your time and money on social media marketing efforts, you want to know if what you are doing is working and how it’s impacting your brand. Likewise, if someone else is spending their financial resources on you to manage their social media...

Why Social Media Is a Must Have for Your Business

With the ever-increasing technological world that we live in, you wouldn’t be surprised to find out that 74% of online adults use social networking sites. What you might not realize, however, is that only 55% of businesses are utilizing social media as a primary tool...

New Year, New You? Not So Fast!

  Wow! We cannot believe that Christmas has already came and went. Hopefully, you spent the past weekend kicking your feet up, relaxing, and patting yourself on the back for all the work you put into making your holiday events happen, while conveniently ignoring...

Professional Writing: The Planning Process

You probably heard about this concept way back in elementary school and your educators continued to drill it into your head all the way through high school and perhaps even college. For professional writing specifically, planning what you are going to write about and...

Business Communications: Are You Flatlining?

  You may be a really good writer. You might even be a really good speaker. But are you a good communicator? It is so easy to get lost in all the noise of today’s world. So, make sure that you are heard and that your intended message is conveyed appropriately and...

How to Write and Communicate Professionally: The Basics

  Regardless of how much you have already learned about writing, it is our opinion that writing skills can always continue to evolve and improve. So, we hope to help transform your professional writing habits and guide you in a successful endeavor to make your...

Put a Pin in It: 10 Beginner’s Tips for Pinterest

As simple as Pinterest’s interface seems, whether it is a business or personal account, not everyone has quite grasped what they should be pinning, how exactly they should organize their pins and boards, and what it is that drives traffic to their Pinterest profile....

3 Simple Ways to Optimize Facebook Relations

Facebook was created to be an outlet for like-minded individuals to come together and share thoughts, ideas, opinions, reviews, etc. without being influenced or pressured by corporations. Yet, many people assume that since Facebook is a social media giant that it is...

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