Tracking Direct Mail: Let Us Count the Ways

We recently discussed how to measure your social media return on investment. However, it is important to measure the success of all of your marketing campaigns, regardless of the medium, so that you can compare the results and determine which and what type of...

Word of Mouth Interrogation: Getting Happy Customers to Talk

When you purchase a product or service and it works as advertised, you don’t rush to tell your best friend, write a riveting review for the company online, or shout your happiness from the top of a mountain. Why is this? Because you and everyone else out there expects...

Direct Mail Is Not Dead

Direct mailing is alive and well.  You’ve seen it, because it is really hard to miss. We’re talking about that big wraparound of advertisements cuddling your daily mail. The companies that invest in direct mailing advertisements do so because even though it may not...

Social Success? How to Track Your Return on Investment

If you are investing your time and money on social media marketing efforts, you want to know if what you are doing is working and how it’s impacting your brand. Likewise, if someone else is spending their financial resources on you to manage their social media...

Why Social Media Is a Must Have for Your Business

With the ever-increasing technological world that we live in, you wouldn’t be surprised to find out that 74% of online adults use social networking sites. What you might not realize, however, is that only 55% of businesses are utilizing social media as a primary tool...

New Year, New You? Not So Fast!

  Wow! We cannot believe that Christmas has already came and went. Hopefully, you spent the past weekend kicking your feet up, relaxing, and patting yourself on the back for all the work you put into making your holiday events happen, while conveniently ignoring...

Professional Writing: The Planning Process

You probably heard about this concept way back in elementary school and your educators continued to drill it into your head all the way through high school and perhaps even college. For professional writing specifically, planning what you are going to write about and...

Business Communications: Are You Flatlining?

  You may be a really good writer. You might even be a really good speaker. But are you a good communicator? It is so easy to get lost in all the noise of today’s world. So, make sure that you are heard and that your intended message is conveyed appropriately and...

How to Write and Communicate Professionally: The Basics

  Regardless of how much you have already learned about writing, it is our opinion that writing skills can always continue to evolve and improve. So, we hope to help transform your professional writing habits and guide you in a successful endeavor to make your...

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